‘ByIKO’ is an exhibition by Corey Bartle-Sanderson, Oliver Durcan and Steven Gee, the three members of ’ITS KIND OF HARD TO EXPLAIN (IKO)’, a London-based art collective.
The exhibition is hosted by ‘Subsidiary Projects’; an artist-led home-gallery based in Vauxhall, London which acts as a testing ground for emerging artists and curators.
Responding to the domestic exhibiting environment at ‘Subsidiary Projects’, byIKO imagines the collective as a household brand, adopting the Amazon Dash Button as a means to consume their artwork via the Amazon Prime consumer channel. The exhibition is a showroom of ‘artworks turned product’, presenting the merging of artist-led and corporate-led experience.
“Amazon Dash Button is a Wi-Fi-connected device that reorders your favourite product with the press of a button. Each Dash Button is paired with a product of your choice, which is selected during the setup process. When you're running low, simply press Dash Button—ensuring you never run out of your essentials again.”