‘ByIKO’ is an exhibition by Corey Bartle-Sanderson, Oliver Durcan and Steven Gee, the three members of ’ITS KIND OF HARD TO EXPLAIN (IKO)’, a London-based art collective. 

The exhibition is hosted by ‘Subsidiary Projects’; an artist-led home-gallery based in Vauxhall, London which acts as a testing ground for emerging artists and curators.



Responding to the domestic exhibiting environment at ‘Subsidiary Projects’, byIKO imagines the collective as a household brand, adopting the Amazon Dash Button as a means to consume their artwork via the Amazon Prime consumer channel. The exhibition is a showroom of ‘artworks turned product’, presenting the merging of artist-led and corporate-led experience.


“Amazon Dash Button is a Wi-Fi-connected device that reorders your favourite product with the press of a button. Each Dash Button is paired with a product of your choice, which is selected during the setup process. When you're running low, simply press Dash Button—ensuring you never run out of your essentials again.”


download byIKO press release